Maple Theater owners plan renovation, new location

Adam Graham
The Detroit News

The Maple Theater is expanding its operation, its owners announced Tuesday.

In addition to renovating the lobby area of its current location, on Maple Road near Telegraph in Bloomfield Hills, the Maple's owners are conducting a makeover of the current West River Theatre, on 9 Mile Road near Middlebelt in Farmington Hills. The theater will shut down Feb. 1 and reopen May 1 — just in time for the new "Avengers" movie — under a new name: the Riviera.

The programming at the nine-screen Riviera will focus on mainstream films, and the theater will feature partial stadium seating, reclining chairs and a full bar and cocktail lounge. "The goal is to provide a luxury theater in an area where we don't currently have one," says Ruth Daniels, the Maple's spokesperson.

"It really is about experience," says Jon Goldstein, a managing partner at the Maple. "We want people to have good sight lines, good sound, good picture and comfortable seating."

At the Maple, the three-screen cinema that was redone in 2012, there are plans to expand the lobby area to allow for an easier traffic flow for patrons and to add a full kitchen. The menu will expand to include hot sandwiches, burgers and french fries — "comfort food, done well," Goldstein says, with a focus on fresh ingredients and vegetarian fare.

The Maple will remain open during the renovation, which is scheduled to be finished Aprl 1.