Eminem freestyle anchors new Shady Records cypher clip
Eminem and his Shady Records labelmates star in new clip to promote upcoming "Shady XV" compilation.
A nearly seven-minute a cappella freestyle rap from Eminem highlights a new video released Monday to promote Em's upcoming "Shady XV" compilation.
The 19-minute video (watch it here: http://shadyrecords.com/2014/11/10/watch-shadyxv-the-cxvpher/; warning, contains explicit lyrics) features freestyle verses from Em's Shady Records labelmates Crooked I, Joe Budden, Joell Ortiz, Royce da 5'9", Yelawolf and Em himself. The "Cypher" video is shot in the style of the popular segments from BET's Hip-Hop Awards, with a twist: Em and his crew rap with no backing track, often with ambient noise audible in the background.
Em's verse anchors the video, and in his rapid fire cadence he makes references to Lebron James, Buster Douglas, Gloria Steinem, Toucan Sam, Lex Luthor, Anderson Cooper, Lana Del Rey, Britney Spears, Ray Rice and Build-A-Bear Workshops, among other topics. "I became a millionaire and went down from there," he says at one point.
Em and Royce's segments were filmed in the former Michigan Theater in downtown Detroit. The other clips were filmed in each of the respective rappers' hometowns.
The "Shady XV" album is due out Nov. 24. The two-disc collection features one disc of hits from Eminem, 50 Cent and his Shady Records stable, and one disc of new material, including a handful of new Eminem tracks and an all-star Detroit track titled "Detroit vs. Everybody" that features Big Sean, Royce, Danny Brown, Dej Loaf and Trick Trick.