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Kid Rock on DTE: 'It would be nice to have the record'

Adam Graham
The Detroit News

Kid Rock's run of six shows at DTE Energy Music Theatre this summer puts him in position to top his own venue record of eight DTE shows that he set in 2013.

But Rock says he's taking a wait-and-see approach to adding more concerts to his docket.

"We'll see how they sell," said Rock, on the phone Tuesday morning. "There is room there of course, everyone can see that, but make no mistake, I would not mind having 10 days off — go up to Northern Michigan, go tubing, hang out for a few days. Because we've got a pretty grueling schedule for this tour that we're doing this summer."

The hometown rocker will play the Clarkston amphitheatre Aug. 7, 8, 11, 12, 14 and 15, promoters announced Tuesday. Repeating the successful pricing strategy from his 2013 "Best Night Ever" tour, tickets will be $20, and go on sale Feb. 24, the same day Rock's new album, "First Kiss," is to be released. (The album is now streaming for free on iTunes.)

There's plenty of room in Rock's schedule to build on his DTE stand. After his Aug. 15 show, he doesn't have another date scheduled until Aug. 26 in Phoenix; the venue doesn't have another concert booked until Foo Fighters sets up shop on Aug. 24.

And there is some history to be made, as well. Rock's string of eight sold-out concerts at DTE in 2013 tied a record that Bob Seger set in 1977, though the Seger shows were non-consecutive. A ninth show would give Rock the venue record free and clear.

"It would be nice to have the record, of course," said Rock. "But grandpa would not mind having a few days off." (Rock became a grandfather on Dec. 25, when his son, Bobby Jr., welcomed his first child.)

Rock's 2013 "Best Night Ever" outing energized him and played a big role in helping shape "First Kiss," he said.

"We wanted to make something fun that transcended live after the success of that $20 tour," said Rock, who turned 44 last month. "I knew I was doing something great (on tour). I hoped people would respond to it, and they did. We were going out every night and having a blast and giving people what they want, and having fun as a band and ourselves. And in the studio, we were like, 'we don't need any (expletive) ballads."

Returning to the $20 ticket strategy was a no-brainer, he said.

"We learned so much from doing it the first time, and it worked out to be great, and we found places where we could save and even make more money doing it again without raising the ticket prices for the people that want to come see us," he said. "I believe this is going to be something that I ride out into the sunset, knock on wood."

Rock's summer tour launches June 24 in Hartford, Connecticut, and winds up Sept. 5 in Auburn, Washington. Along with $20 tickets, there will be $4 beers and $20 T-shirts available at the shows. At every concert, 1,000 tickets will be set aside to be sold through LiveNation.com's platinum ticketing program. Front-row seats will be held and given to fans as upgrades.

Tickets will be sold through LiveNation.com, the Palace Box Office and participating Walmart locations. Fan club members get access to a presale on Feb. 19, and those who pre-order "First Kiss" through Rock's website will be eligible for a pre-sale on Feb. 20. Foreigner will open all dates.

Rock's upcoming run of media appearances includes an appearance on "The Tonight Show" Feb. 23 and NBC's "Today" show Feb. 24, and a visit with Howard Stern on Feb. 25. He'll also be performing "First Kiss" prior to the start of the Daytona 500 on Feb. 22.

On the social media front, Rock will be taking over iTunes' Twitter account at 5 p.m. Thursday and participating in a Q&A with fans.

agraham@detroitnews.com

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