Palace Sports and Entertainment to oversee Freedom Hill

Melody Baetens
The Detroit News

Palace Sports and Entertainment and Luna Entertainment have teamed up to manage Freedom Hill Amphitheatre in Sterling Heights.

The two companies will oversee bookings, marketing, sales, sponsorships, public relations, staffing concessions, parking and other aspects of the venue, which can accommodate more than 7,000 people with pavilion and lawn seating.

Luna Entertainment, which operates a handful of casinos and is a partner of MJR Theaters, obtained Freedom Hill in 2012 and has invested more than $2 million since then.

“We are pleased to be working with Luna in a way that will expand our entertainment footprint in the region while providing concert patrons with thrilling experiences at Freedom Hill Amphitheatre,” said Palace Sports and Entertainment president and CEO Dennis Mannion in a press release issued Monday. “By implementing our operational execution strategy and utilizing our strong industry relationships, we hope to elevate the Freedom Hill concert experience and provide additional variety to the summer concert schedule.”