Adele’s ‘25’ sells 3.38M copies, breaks record
Los Angeles — Adele’s new album “25” has sold 3.38 million copies in its first week, smashing single week sales records, according to Nielsen Music.
As reported by Billboard, “25” is the first album to sell more than 3 million copies in one week in Nielsen’s history, which has been tracking first week purchases since 1991. The previous record was held by ‘NSYNC whose 2000 album “No Strings Attached” sold 2.4 million copies in its first week.
“25” has also become the best-selling album of the year, flying past the 1.8 million copies sold of Taylor Swift’s “1989.” The first single, “Hello,” is a hit on both sides of the Atlantic.
One reason for the astronomical sales may be that Adele declined to make her album available through music-streaming services including Apple Music and Spotify, forcing listeners to buy it either digitally and at stores.
It can be heard via U.S.-based online radio company Pandora Music Inc., which announced this week that it was playing all the songs on “25.” Pandora is not an on-demand service, though, so listeners can’t choose which tracks they hear.
Adele’s previous album, “21” has sold 11.24 million copies in the United States.
Last week, Adele announced her first tour since 2011, with a string of dates in Britain and Europe starting Feb. 29 in Belfast, Northern Ireland.
Adele has said she finds touring lonely, but in a Facebook video she was “relieved to finally tell you I am of course coming on tour and I can’t wait to see all of you there.”