Cardi B caps breakthrough year with Gold album
The anticipation around Cardi B’s debut album has been scorching hot, so when the breakthrough artist finally debuted the full album at a party April 5, she told the DJ to make sure the sound level was perfect.
“DJ, make it a little loud ’cause I don’t feel it in my bones,” she said after the second track played, while the DJ worked on the sound.
That’s when Cardi B’s fun and likable personality — which has helped her skyrocket on social media and the pop charts — shined brightly. She went into karaoke-mode, singing some of Whitney Houston’s “I Will Always Love You,” even getting the audience of music industry players in New York City to participate.
But the DJ needed two more minutes.
“Two minutes? What the (heck) I’m supposed to do with two minutes? I’m running out of jokes. I’m running out of entertainment,” she said, then reminding the crowd that she’d be performing on “Saturday Night Live” that weekend.
Cardi B, the 25-year-old Bronx rapper, released her major-label debut album, “Invasion of Privacy,” on Friday and in less than a week, it has been certified Gold by the Recording Industry Association of America.
Ten months after dropping the hit single “Bodak Yellow (Money Moves),” which topped Billboard’s Hot 100 chart at No. 1 and was certified five times platinum, “Invasion of Privacy” automatically catapulted to Gold status.
Cardi B was one of three females to top the pop charts with a song last year.
When that Grammy-nominated song came up during the listening, she skipped it: “I know you heard it 1,000 times. I put it on my album because that’s the song that made me rich … That song changed my life.”
The next track, “Be Careful,” was released last week and was met with controversy when an older version of the song by rapper Pardison appeared online. Some of the lyrics were directly used on Cardi B’s song and some wrote that she stole the song, though Pardison was listed as a co-writer on the track.
“I don’t know where Pardison is at, but Pardison is a big part of the song. You know, I heard the record and I was like, ‘… I want that record for me. So, you know, I flipped it and I made it into a girl version,” she said.
Bartenders and waitresses at Common Ground mimicked Cardi B’s style: They dressed in the short, green wig and black-and-white plaid shirt Cardi B sports on her new album cover.
“Isn’t it funny? This is the spot I first met my man at,” said Cardi B, referring to her fiance, Offset, of the multi-platinum rap trio Migos.
“Thank you everybody for coming out. I worked so hard on this album … This music industry (stuff) is a roller coaster, an emotional roller coaster. It’s more crazier than the streets,” she said.
“Invasion of Privacy” also includes the hit “Bartier Cardi,” while Chance the Rapper, SZA, J. Balvin, Bad Bunny, Kehlani and YG make guest appearances. Cardi B, who developed a following on social media after stripping and appearing on the reality show “Love and Hip Hop,” also has had major success with the songs “Finesse” with Bruno Mars, “No Limit” with G-Eazy,” and MotorSport” with Migos and Nicki Minaj.
“In barely a year this woman has broken so many records. This girl has so many Hot 100 (hits) … She’s worked her (butt) off,” said Julie Greenwald, the chairman and COO of Atlantic Records, home to Ed Sheeran, Missy Elliott, Kelly Clarkson, Coldplay and Sia.
“We are so proud of this album,” she added before calling Cardi B “the first lady of Atlantic Records.”
‘Invasion of Privacy’