Eminem’s Carhartt-branded Air Jordans auction under way

Adam Graham
The Detroit News

Sneakerheads hoping to score a rare pair of Eminem-branded Air Jordans will have to part with a few thousand dollars in order to do so.

Auctions for the Air Jordan IVs Em partnered with Carhartt went live on eBay Friday and are already commanding up to $8,100 each. Of the 300 pairs of the black and grey sneakers that were produced, only 10 pairs are available for auction.

“No other public offering will be made,” Eminem’s manager, Paul Rosenberg, said in a statement.

As of 5 p.m. Friday, the 10 pair had commanded more than $50,000 in bids, ranging from $8,100 (for a pair sized 9.5) to $3,851 (for a pair of size 8s). Rosenberg says 100 percent of the proceeds from the auction will benefit Michigan State University’s Community Music School’s efforts to provide enrollment to local students.

The 10-day auction will wrap up at 1 p.m. Nov. 23.

“This is the first auction we’ve done with such a limited product,” Rosenberg says. “The goal here is to take some of the money that would otherwise go to unauthorized secondary market sellers and put it to good use.”

The sneakers feature Shady Records’ Shady XV logo, which commemorates the 15th anniversary of Eminem’s record label (located on the tongue, below the Jordan “Jumpman” logo), Eminem’s backward E logo (on the left heel), the label’s signature hockey mask logo (on the right heel) and an upper made of Carhartt material.

The partnership marks Eminem’s third collaboration with Jordan Brand. In 2005, Em celebrated the release of his “Encore” album by teaming with Jordan to produce 50 pairs of blue Air Jordan IVs (dubbed “Blueberries”), which are considered one of the most collectible pairs of Air Jordans in existence.

Em’s second collaboration with Jordan Brand came in 2008, when 313 pairs of Em-branded Air Jordan 2s were released to coincide with Em’s book “The Way I Am.” The black, red and grey sneakers featured scribbles based on Em’s handwriting.

The new sneakers mark Em’s second collaboration with Carhartt, following a limited run of 500 hoodies in 2014. Sales of the $79 sweatshirts benefited Em’s Marshall Mathers Foundation.

The sneaker auction was announced earlier this month and was originally slated to begin Wednesday but was delayed due to “higher than anticipated demand,” according to an Instagram post from Eminem, to help provide a better customer experience.