‘Flower House’ lady hits the road
She calls him Scoops, but on Friday, local floral designer Lisa Waud officially consecrated her old ice cream truck with a new name and mission: Flower Truck.
Waud, the owner of pot & box in Hamtramck, plans to make weekly stops at certain coffee shops and businesses throughout the city to sell flowers. The truck may be one of the first in its kind in the region as it dishes out fresh floral bouquets, rather than food.
“Detroit’s a big city and I want everyone to have our flowers, so we needed a shop on wheels,” said Waud, who calls the venture “retail-lite.” “If food can come from trucks, why not flowers?”
Waud’s first official stop with Flower Truck was Detroit’s Red Hook coffee shop near the city’s West Village, where she spent three hours Thursday afternoon selling bouquets. She planned to blare Prince music all day after the iconic singer’s untimely death on Thursday.
Waud bought “Scoops” on Craigslist several years ago, but the window wasn’t largest enough to use it as a base for selling flowers. But thanks to a $10,000 grant from NEIdeas, Waud was able to have it modified to create a large window.
“We’ll have a regular schedule so people can find us,” says Waud, who also is launching a floral subscription service for customers to receive regular floral bouquets, some of which can be picked up at her truck.
Flower Truck isn’t Waud’s first outside-the-box venture. Last fall, the Petoskey native mobilized a team of floral designers from across the country to convert an abandoned house in Detroit into an art installation with each room transformed by flowers. The project, Flower House, drew visitors from across the world and national media attention.
The house is expected to be dismantled shortly and converted into a flower farm for Waud’s business.
Flower Truck, meanwhile, will even have a touch of Flower House in it. The Flower House mural created by Louise Chen, known as Oui Zi, has been re-purposed on the side of the truck.
Flower Truck schedule
Starting next week, Flower Truck will have three regular stops throughout Detroit:
■4-7 p.m. Wednesdays on Canfield near Shinola and City Bird
■3-6 p.m. Thursday at Astro Coffee in Corktown
■4-6 p.m. Friday at Red Hook in Detroit’s West Village