Design Recipes: The art of home staging
With the spring selling season just around the corner, many home sellers are waiting for the prime opportunity to place their home on the market. Indeed, the spring is typically a robust period for both buyers and sellers. For those sellers looking to sell their homes for the most amount of money in the shortest amount of time, there simply is no better tool than home staging.
What is home staging?
Home staging is process of preparing a home for sale so it appeals to the largest amount of potential buyers. Home staging is essentially styling a residence to highlight its best features and downplay any potential flaws.
Why should a seller stage their home?
The reality is most potential buyers lack vision and only know what sellers show them. A home that is cluttered or in need of repair may instantly turn off potential buyers and trigger thoughts that a home may be worry, money and work, as opposed to being in move-in ready condition. Many potential buyers may see the smallest tasks as overwhelming or a project. Home staging allows buyers to see the space and not the distractions that could take their focus away from the beauty of the home.
How staging works
If a seller chooses to engage the services of a professional real estate stager, there will likely be a number to choose from. A professional stager will likely own both furniture and accessories that can be rented to a home seller on a monthly basis, or the stager can work with a seller’s existing furnishings.
Most home staging companies begin working with a home seller with an in-home consultation. Typically there is a charge for these types of consultations, especially if the stager provides tips and ideas as part of the initial meeting. In this phase, the home stager typically outlines any work that needs to be done. The second part of the process is the execution of the recommendations as outlined during the consultation phase. The final stage is the actual staging itself, in which furniture, artwork and accessories are brought in for styling purposes.
Home staging costs
Professional home stagers typically charge a rate that includes their time (creating a staging strategy, selection of furniture and accessories), as well as a rental fee for the use of their inventory. Professional home stagers may also have a pricing structure based on the square footage of the home to be staged or its sales price.
It has been proven across the country that home staging not only brings measurable value for a home seller, but that regardless of the size or location of the home, staging is a proven and effective marketing tool.
Cathy Hobbs, based in New York City, is an Emmy Award-winning television host and a nationally known interior design and home staging expert with offices in New York City, Boston and Washington, D.C. Contact her at firstname.lastname@example.org or visit her website at cathyhobbs.com.