Art Van launches campaign to find 'unsung heroes'

Maureen Feighan
The Detroit News
Art Van's new CEO Gary Fazio on Thursday unveiled a new community initiative, "Inspiration Lives Here in Our Community" to recognize unsung heroes. The announcement was also made by Gary and David Van Elslander, the sons of Art Van's founder.

Warren-based Art Van Furniture is feeling inspired for its 60th anniversary this year and wants to recognize unsung heroes in the communities near its stores.

On Thursday, the retailer launched a new initiative, "Inspiration Lives Here in Our Community," that will recognize an unsung hero in each community where its 77 stores are located with a $1,000 gift gift card. The initiative goes along with the retailer's new "Inspiration Lives Here" marketing campaign.

“Inspiration is everywhere; in our own homes, at our workplaces, and in our community,” said David Van Elslander, community spokesperson for Art Van Furniture and son of founder Art Van Elslander, in a press release. “It’s the small acts of kindness that make such a big difference, like lending a hand, eliciting a smile or donating one’s time. We hear stories every day in our showrooms about wonderful people, and this is our way of thanking them.”

Through Oct. 14, the retailer will accept nominations from shoppers for an unsung hero they know "who positively impacts others through their words or deeds," according to a press release.

One "hero" will be named at each of Art Van's 77 stores. The recipients also will have a chance to win one of six $5,000 makeovers.

For more information and entry forms, go to