Makeover coming for food nutrition labels

Mary Clare Jalonick
Associated Press

Washington — A new look is coming to Nutrition Facts labels on food packages, with more attention to calorie counts and added sugars. And no longer will a small bag of chips count as two or three servings.

Michelle Obama said parents will be the beneficiaries.

“You will no longer need a microscope, a calculator, or a degree in nutrition to figure out whether the food you’re buying is actually good for our kids,” the first lady said Friday, announcing the new rules.

The changes were first proposed by the Food and Drug Administration two years ago and are the first major update to the labels since their introduction in 1994. They are now on more than 800,000 foods.

The overhaul comes amid scientific advances. While fat was the focus when the labels were created, calories are of greater concern these days. The calorie listing will now be much larger than anything else on the label, making it hard to overlook.

Nutrition advocates have long sought an added sugars line on the label so consumers can understand how much sugar in an item is naturally occurring, like that in fruit and dairy products, and how much is put in by the manufacturer. Think an apple vs. sweetened apple sauce.

The labels will also include a new “percent daily value” for sugars, telling people how much of their recommended daily intake they will get from each item. This year’s guidelines recommend no more than 10 percent of calories from added sugar, a limit of around 200 calories or 50 grams.

“The new labels should also spur food manufacturers to add less sugar to their products,” Michael Jacobson, president of the Center for Science in the Public Interest, an advocacy group.

Serving sizes will be clearer, listed at the top of the graphic. And they will be less misleading, making it easier to figure out how many servings are in a container.

That means revised calculations for about a fifth of foods.

The idea behind listing a whole package of food, or an entire drink, as one serving isn’t to motivate people to eat more. It is to help them understand how many calories they are consuming.

Most food companies have until July 2018 to comply. Smaller companies have an extra year.