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— Christmastime is here and a new poll reveals the cards and gifts that are part of celebrating the holiday are ubiquitous, even among those who don’t share the Christian beliefs behind the story of the Magi who gave the first Christmas gifts.

According to the Associated Press-GfK poll, 77 percent of Americans plan to exchange gifts this holiday season and 48 percent will send greeting cards. The gift-giving set includes about 8 in 10 Christians and 73 percent of those who say they have no religious beliefs.

Greeting cards also cross denominational lines, with 53 percent of Protestants, 55 percent of Catholics and 40 percent of those without religious beliefs saying they will send cards this year.

Here’s a look at how Americans view this season’s greetings:

The photo card generation: Americans who aren’t religious are less likely to send cards because they tend to be younger, and young people are less apt to send cards, regardless of their religious beliefs. Fifty-two percent of non-religious Americans over age 50 plan to send cards, not far off the 57 percent of Protestants and 64 percent of Catholics in that age group who will send them.

Marriage, gender gaps on cards and gifts: Women are more likely than men to say they will send seasonal greetings to friends or loved ones this year, with married women most likely of all to send a card full of holiday cheer. About two-thirds of married women said they will send out cards, compared with 52 percent of married men, 42 percent of unmarried women and just 31 percent of unmarried men.

Handmade vs. store bought: D-I-Y is not on Americans’ wish list. Asked whether they prefer to receive a store-bought gift or a handmade one, Americans err on the side of the stores. By a 62 percent to 35 percent margin, people prefer their gifts to come from the store. Women (41 percent), rural residents (43 percent) and whites (38 percent) are most apt to favor handmade presents.

When giving, however, the preference for store-bought wares is even stronger.

The AP-GfK Poll of 1,010 adults was conducted online Dec. 4-8, using a sample drawn from GfK’s probability-based KnowledgePanel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 3.4 percentage points.

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