Local entrepreneur to dive into the Shark Tank
Bloomfield Hills — A mother of four and entrepreneur from Bloomfield Hills says she hopes viewers fall in love with her pet product to be featured on ABC's Shark Tank Sunday.
Michelle Winowich has worked in the pet industry for most of her career and launched products for other pet manufacturers in Troy, but said this invention was too good to share.
She came up with the idea in October 2016 and launched G.O.A.T. (Greatest of All Time) Pet Products, in March with a line of products including gluten-free dog treats and a Bluetooth pet speaker so owners can now give their pet a voice.
"We've always had dogs and found it funny when my husband would imitate what the dog would be thinking out loud," said Winowich. "Now, the kids will be sitting around and he'll use his phone to make the dog say to the kids 'Get off your phone and take me for a walk.'"
The speaker, designed for dogs, cats and birds, is app-controlled and allows pet-parents to interact with their best friends in fun ways. It sits on the animal's collar and through the app, they can give pets a “voice” by recording or typing custom pet responses using the app’s speech technology with many languages and accents or their own voice.
"You can record your own voice or type in a phrase and give your French bulldog a French accent. It can be a lot of fun and I find it more personalized if people record their own voices," Winowich said.
The speaker can also stream music to help calm pet anxiety and there's a selfie remote button. In the app, owners can track a pet's schedule using a personalized calendar for playdates and vet appointments.
Winowich said she's excited for the show to air and dressed up as Snow White for her pitch to the sharks.
"I loved the idea that in fairy tales princess were able to talk to animals but they were never able to talk back and now they can," she said.
The G.O.A.T Pet Speaker sells for $19.99 on its website and in 1,500 PetSmart stores in the United States and Canada.
The episode will air on ABC Network on Sunday at 9 p.m.