Carhartt, Eminem partner again to benefit youth music
Detroit — An exclusive collection of E13 products will soon be available at Carhartt’s flagship store in Midtown thanks to a partnership with Eminem to raise funds for a Detroit youth music project.
The E13 line includes a black hoodie, black T-shirt and black knit cap branded with the Carhartt E13 logo — an anvil overlaid with Detroit area code 313 (with a stylized 3 to create a reverse E, as in Eminem). It will go on sale at 11 a.m. March 13 (that’s 3/13) at the Detroit Carhartt store on Cass near Wayne State University.
Profits from the sales will be donated through Eminem’s Marshall Mathers Foundation and Carhartt to Michigan State University’s Verses Project, which helps Detroit youths learn to write songs and produce music.
“The Verses Project provides an excellent avenue for local, passionate students to apply hard work and creativity,” Tony Ambroza, senior vice president of marketing at Carhartt, said in a statement. “This fundraising effort between Carhartt and the Marshall Mathers Foundation ensures those in pursuit of their dreams are put in the position to learn the fundamentals necessary to succeed.”
The E13 line was first sold at the Carhartt store on Black Friday as a limited release. Proceeds from that sale also benefited the Verses Project.
Carhartt is a Dearborn-based global premium workwear brand.
“It is incredibly important to provide the next generation of Detroit’s youth with the proper resources to maximize their potential,” Paul Rosenberg, Eminem’s manager and the director of the Marshall Mathers Foundation, said in the statement.
Eminem has partnered with Carhartt several times in the past, most notably in 2015 with 10 pairs of limited-edition Air Jordan IV sneakers that were auctioned on eBay and raised more than $227,000 for the Verses Project. The individual pairs netted between $18,750 and $30,100 each.
As part of the E13 promotion, Carhartt is giving away one pair of black and gray Eminem-Carhartt-Air Jordan IV sneakers. Customers can enter the raffle in person at Detroit’s Carhartt store from now until 7 p.m. March 13.