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It's time to show the love -- and money -- for some area nonprofits.

The final round of the Detroit News’ Holiday Cheer for Charity project gets underway at midnight Dec. 18 and closes at 11:59 p.m. Dec. 31.

In the first round, which ended last week, more than 11,500 votes were cast for the 15 participating organizations. Five of those organizations advanced to the second round, which calls for monetary donations.

The second round is a call for donations. The organization to raise the most funds in this round will be be awarded the $20,000 grand prize from Priority Health and The Detroit News. The organization with the most donations wins.

For more information, visit DetroitNews.com/CharityCheer.

All five finalists will keep the money they raise, with one adding the $20,000 prize.

Joan Budden, president and CEO of Priority Health, explained the company's involvement in this program. “Charitable organizations play a critical role in the lives of so many individuals, providing resources and support that may otherwise be out of reach. We are honored to be able to partner with The Detroit News to help provide both funding and visibility for the great work that these organizations are doing every day.”

“At Priority Health," she added, "we are focused on improving the health and well-being of the communities in which our members and employees live, work and play.”

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