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Detroit — A banner outside of the Eastern Market Brewing Co. described Sunday’s truck pull as “Drink beer, fight hunger.”

Well, pull trucks, drink beer, fight hunger.

The inaugural Detroit Truck Pull set a goal of raising $25,000 toward ending hunger, and had raised $22,000 by the time the first truck was pulled sometime just after 1 p.m. Sunday. Organizers said the final tally was $23,500.

The pull was put on by Move For Hunger, a nonprofit that has fed some 9 million people and plans to feed 3 million in 2018.

Founder and executive director Andy Lowy created Move For Hunger, using its relationships with moving companies such as its partner in Sunday’s truck pull, University Moving and Storage Co. to highlight finding ways to turn nonperishable food over to food banks

Eastern Market Brewing Co. donated $1 for each beer purchased, which along with the buy-ins for each group and sponsorships from companies such as Kroger would go toward the $25,000 goal.

The truck pull consisted of nine teams each aiming to be the fastest to pull a moving truck 100 feet. Each team had two heats, and the best run of the two was counted.

Facing competition from iHeart Media, another moving company, an insurance company and several Metro Detroit businesses, University Moving won at 12.50 seconds in the first heat. University Moving’s 12.60 seconds in the second heat was the second-fastest time of the day.

The pulled moving trucks were operated by Chris Chambers, a University Moving employee. After the event, Chambers swore she treated University as she did every other team, decidedly neutral, with her flip flops never touching the gas pedal.

The strength of the team, Chambers said, was the only factor in their success.

“They’re strong, they’re movers,” Chambers said.

Shelby Gray, who works in outside sales for the company, said after the first heat: “We should do well, we’re professional movers.”

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