‘Dream Cafe’ creates recipe for local success
Allied Media Conference’s Dream Cafe aims to highlight businesses that champion profitability, sustainability and ethics
When the Allied Media Conference returns to Detroit in June for its 20th year, a new dynamic will be in place to highlight Detroit-owned food businesses and connect global chefs to local farms who have community and social justice in mind.
One focus of the DIY media summit set for June 14-17 at Wayne State University will be a “Dream Cafe” where a group of local and national chefs will take over the Cass Cafe in Midtown to serve pop-up meals using locally grown food. The cafe, prominently featuring female chefs, will be open to conference attendees and the public.
Finding affordable and nourishing food that is equitable and sustainable is a persistent challenge, not just in Detroit but all over the country, said Allied Media Conference’s culinary director Ora Wise. She said the point of the conference, which draws 2,000-3,000 people each year, is to develop ways to overcome these obstacles and share best practice models.
“The AMC is a gathering for thinkers and do-ers,” said Wise, a food professional who also runs a youth organization in New York City and organizes events there and in Detroit. “People using a creative mediums — arts, media, technology — to create more just and collaborative communities, where they’re from.”
This is the first year the conference will have this level of food programming, Wise said. Organizers want to create a platform for businesses to share best practices for being sustainable, ethical and profitable, and also to influence the rest of the food industry to do the same. Other focuses of the conference include journalism, performances, healing, queer and trans issues, children’s programming and what Wise called, “lots of centering the voices of our elders, especially those in Detroit that we have to learn from.”
Along with Dream Cafe, the conference will host a Community Food Hub, a pop-up outdoor market across from the Cass Cafe that will feature 11 local farms owned by people of color. The chefs cooking at Cass Cafe that week are being encouraged to use as many ingredients as they can from the farms, such as Oakland Avenue Urban Farm, D-Town Farm and Fisheye Farms.
“It’s raising awareness that people of color are growing food in Detroit and that our food is a good quality, healthy food, and we want to be able to get that message out there — not only to the Metro Detroit area but across the nation — that we’re here,” said Jerry Ann Hebron of Oakland Avenue Urban Farm.
For a decade, Hebron’s farm has been growing food just outside of Hamtramck near Arden Park. Employing up to 16 people during the season, they grow tomatoes, collards, kale, beans and peas.
Hebron said she doesn’t necessarily believe that Detroit is the “food desert” it has been painted as in the past.
“People have options. People don’t have enough options,” Hebron said, adding that people need access to healthier choices.
Wise said her goal with the Dream Cafe and Community Food Hub is to create a space where local and visiting chefs can learn from, connect with and teach each other to use food to heal, transform and empower their communities.
Over that weekend, breakfast and lunch will be served at the Dream Cafe by a different pair of black-owned Detroit food businesses. Why only black-owned businesses? Research has shown that minority business owners have a harder time getting financial backing than their white counterparts.
In 2013 the Small Business Administration’s Office of Advocacy published a report that found Hispanic and Black entrepreneurs are less likely to be approved for loans and lines of credit than whites. The Washington Post reported that, according to the Federal Reserve, minorities that are approved pay higher interest rates that whites.
Ederique Goudia of FoodLab Detroit, who organized the daytime collaborations, said the pairings each day include business owners at different stages so there is an opportunity to learn from each other. Founded in 2011, FoodLab Detroit is a nearly 200-member community of Detroit food businesses.
“We’re partnering two businesses,” Goudia said. “Maybe one is a little more advanced where they have a brick-and-mortar (restaurant) already and the other members who’s goal is to become a brick-and-mortar. It gives them a chance to tell their story and also gives them an ability to focus on seasonal and local menu items — highlighting those farms and building relationships with those local farmers. Also just giving them the opportunity to build their experience doing pop-ups.”
On June 14, Ryan Salter’s Salt + Ko will team up with Reniel Billups’ Irie Occasions Catering to serve at the Dream Cafe. Lamont Mitchell and Viana Rickett from Simple Goodness Detroit and Le’Genevieve Squires and Brittiany Peeler from Relish Catering will be in the kitchen on June 15. On June 16, Jerome and Samuel Brown of Detroit Soul will be cooking alongside Doniss Hicks of Nu Sol Bowls. Each pair will serve breakfast and lunch at the Dream Cafe.
Goudia runs a popular creole pop-up called Gabriel Hall that she is working on turning into a brick-and-mortar business in Indian Village. Last month, she spearheaded a joint effort pop-up dinner at Brooklyn Street Local in Corktown. The two seatings — which just about sold out completely — featured a collaborative meal prepared by Goudia and some of the chefs participating in the Dream Cafe, like the women from Relish Catering and Simple Goodness.
Diners at the Dream Cafe that weekend can eat food from local chefs and entrepreneurs during the day. But in the evenings, chefs from around the world will present a variety of ticketed dining events; many of which are on sale now.
Wise has arranged for the I-Collective to present a dinner at Cass Cafe on June 15. The collective — featured in the Washington Post, Vogue and Zagat — is group of indigenous chefs and activists best known for their 2017 Thanksgiving pop-up in New York City that served “pre-colonial cuisine.” The event, which Wise helped organize, shed light on indigenous communities’ resilience and their effort to revise American Thanksgiving to present a more truthful version of the history.
Another activist chef, Amanny Ahmad, who also is an artist, will bring Asymmetrical Table to Cass Cafe for a Sunday brunch on June 17. She uses Palestinian food as an act of reclamation. That evening, Corktown restaurant FOLK Detroit will host pop-ups Kit an Kin and Kia Cooks for two seatings titled “Matriarchy in the Kitchen.”
A Caribbean-meets-deep-South pop-up with chefs Kia Damon from Florida and Anya Peters of New York will collaborate for a meal June 16. An off-campus event June 19 in Ann Arbor at Miss Kim Korean will be a collaboration between Ji Hye Kim and chef Chinchakriya Un, who has a Cambodian pop-up, Kreung.
Wise said the Dream Cafe events are “all about women.”
“There are men involved, but the work that is being done and the leadership is all women,” she said. “And it’s centered around, particularly, women who are using food to combat the destructive and exploitative effects of colonialism and white supremacy and war and gentrification in their respective communities.”
Allied Media Conference
Wayne State University Student Center and nearby buildings
5221 Gullen Mall, Detroit
Sliding scale of $75-$500 per person
Community Food Hub
Lawn of the Commons
4605 Cass, Detroit
Noon-5 p.m. June 15-16
at the Cass Cafe
4620 Cass, Detroit
Breakfast: 8 a.m.-11 a.m., June 14-16
Lunch: 11 a.m.-4:30 p.m., June 14; 11 a.m.-6:30 p.m., June 15; 11 a.m.-4:30 p.m., June 16
Prices a la carte
3Leches x Liberation Cuisine, 5:30-10 p.m., June 14, walk-ins only
I-Collective, 7:30-9:30 p.m. June 15, tickets TBA, walk-ins welcome
Kit an Kin, 5:30 and 8 p.m. seatings June 16, tickets TBA, walk-ins welcome
The Asymmetrical Table, 11 a.m.-2 p.m. June 17, walk-ins only
Matriarchy in the Kitchen: FOLK Detroit, Kit an Kin and Kia Cooks at Folk Detroit (1948 Trumbull), 6 and 8:30 p.m., June 17, $45, tickets at folkdetroit.com, walk-ins welcome
Free Brunch Program at House of WOH (107 Trowbridge, Detroit), 6-9 p.m., June 17, free, must register at Eventbrite.com
Kreung x Miss Kim at Miss Kim (415 N. Fifth, Ann Arbor), 6:30 p.m., June 19, $80 or $105 with beverages, tickets at zingermanscommunity.com.