Michigan Lottery plans Super Bowl ad
Lansing — The Michigan Lottery says it will use a Super Bowl ad in the state to kick off three weeks of advertising to promote its online games.
The 30-second TV ad focuses on how players may use smartphones, tablets and computers to play.
The lottery says the ad will be shown twice during Sunday’s game in the Detroit, Grand Rapids, Lansing and Flint markets and once in the Traverse City market. The lottery says the cost for the ad to air during the Super Bowl is about $216,000.
After the premiere, the ad will be aired on Michigan TV and radio stations.
Through its online platform, the Michigan Lottery offers more than 30 games with plays ranging in price from 5 cents to $20.