Holland removing ‘welkom’ from city’s gateway signs

Associated Press

Holland — “Welkom” is no longer welcome in this city that’s known for its Dutch heritage.

The Holland Sentinel reports four new, more modern gateway signs are part of a rebranding campaign for the city of Holland. The Parks and Recreation Department is removing gateway signs that used the Dutch spelling of “welcome.”

The new signs will stand nearly 13 feet tall, featuring crisscrossed lines that symbolize lines of tulip fields and windmill blades.

Community and Neighborhood Services Director Joel Dye says: “The goal was to still celebrate our heritage, but not be 1860.”

The newspaper says some of the old signs are 30 years old. Over the next several years, about 125 signs will be installed.