Kellogg fills 'All Together' cereal to support GLAAD
Kellogg Company is launching an "All Together Cereal" to support anti-bullying and LGBTQ advocacy efforts.
And yes, it means six of your favorite cereals together in one box.
The Battle Creek company announced its partnership with GLAAD, Gay and Lesbian Alliance Against Defamation, with a $50,000 donation to the nonprofit. The cereal boxes, which include the contents of six mini cereal boxes mixed together inside one larger box that has gone purple for LGBTQ youth and a GLAAD event called "Spirit Day."
The idea is to "to celebrate the belief that we all belong together," the company said in a statement.
"The box brings together six of the famous Kellogg mascots and cereals inside the same carton as a symbol of acceptance no matter how you look, where you’re from or who you love," the statement said.
The boxes are a complete mix of Kellogg's Frosted Flakes, Froot Loops, Rice Krispies, Raisin Bran, Frosted Mini-Wheats and Corn Flakes.
It's selling online at Kelloggstore.com for $19.99 a box with free shipping.
John McCourt, GLAAD Senior Director of Development, said they are proud to partner with Kellogg again to send the message of Spirit Day to households across America.
“The All Together cereal encompasses the values of diversity, equality, and solidarity that Spirit Day is all about, and we hope that LGBTQ youth everywhere receive the messages loud and clear.”
Kellogg's officials said the box was designed as a part of the "going purple" for the LGBTQ youth campaign and that their employees also dressed in purple for Spirit Day Wednesday.
"At Kellogg, we are firmly committed to equity and inclusion in the workplace, marketplace and in the communities where we work and live," said Priscilla Koranteng, Vice President of Kellogg's Global Talent and Chief Diversity Officer. "We have long been allies and supporters of LGBTQ employees, their families and the community."