Organizers of popular Iowa bike ride cut ties with newspaper
Iowa City, Iowa – Organizers of the popular summer bike ride across Iowa are cutting ties with its longtime sponsor, the Des Moines Register, amid backlash over the newspaper’s handling of a story.
The four staff members who work full-time running the Register’s Annual Great Bicycle Ride Across Iowa resigned on Tuesday. The group immediately launched a competing event, called Iowa’s Ride, which will be held next July during the same week that the Register’s ride had been scheduled.
It wasn’t immediately clear if the Register’s ride, known as RAGBRAI, would continue. The weeklong event draws thousands of cyclists from around the country and had been founded by Register employees in the 1970s.
A spokeswoman for Gannett, the Register’s parent company, didn’t immediately respond to inquiries.
The ride’s longtime director, T.J. Juskiewicz, said in a statement that organizers were upset with the Register and Gannett’s handling of criticism following a story involving fundraiser Carson King.
King became a social media sensation when he held up a sign outside the Iowa-Iowa State football game asking for money to buy more Busch Light beer. When he started receiving donations, he decided to give the money to the Iowa Children’s Hospital. The fundraiser became wildly popular and ultimately raised $3 million.
The newspaper faced criticism for discovering and asking King about racially insensitive tweets he sent when he was a teenager. Anheuser Busch cut ties with King even before the Register reported on the tweets, and King held a news conference to apologize. Readers were angry that the Register felt it was relevant to dig up the tweets. They reacted with fury toward Iowa’s largest newspaper, especially after the reporter was found to have sent his own offensive tweets years ago. The reporter, Aaron Calvin, was fired, even as Register editor Carol Hunter largely defended its reporting methods.
The backlash created a public relations problem for RAGBRAI, which faced some calls for a boycott. The ride publicly praised King and pledged $50,000 to the children’s hospital last month.
Juskiewicz said in a statement that he was directed in recent weeks by Gannett leaders to stay quiet or stick to talking points when addressing criticism about the King story.
“In these past few weeks, my efforts to communicate with our loyal riders has been consistently blocked as it did not mesh with the company’s PR narrative to spin the Carson King embarrassment,” he wrote in an online statement. “There are hundreds of questions that have been left unanswered in an attempt to save face for the Register, without regard to how it affects RAGBRAI.”