Sanders spent most on TV ads when he won Michigan

Chad Livengood
Detroit News Lansing Bureau

Vermont U.S. Sen. Bernie Sanders burned through more than $7 for every vote he received in Michigan’s presidential primary on television advertising, outspending Democratic opponent Hillary Clinton by more than $770,000.

Sanders spent more than $4.2 million on broadcast TV ads in Michigan in his upset victory over the former U.S. Secretary of State, according to data compiled by the Michigan Campaign Finance Network.

Clinton spent the second most of any presidential candidate or committee on TV ads, plowing nearly $3.5 million into her losing effort in Michigan.

According to the ad tracking firm Kantar Media, Clinton’s ads aired about 7,000 times, while Sanders peppered the airwaves with 8,400 spots at a cost of $7.12 per vote he received.

The presidential campaigns on both sides of the aisle and two super political action committees spent a combined $10.6 million on TV advertising in the run-up to Michigan’s March 8 presidential primary.

GOP front-runner Donald Trump poured $480,236 into a late advertising campaign on television, according to Kantar Media’s data analyzed by the Michigan group.

For Trump, his spending amounts to a little less than $1 for each of the 482,825 votes he recieved in winning the Republican primary with 36.5 percent of the vote.

Conservative Solutions, a super political action committee supporting Republican Marco Rubio, spent $1.57 million on ads touting Rubio’s candicacy at a cost of $12.81 for every vote the U.S. senator from Florida received in Michigan.

Rubio finished a distant fourth place in Michigan’s primary with 9.3 percent of the vote and ended his White House campaign Tuesday after a crushing loss to Trump in his home state.

U.S. Sen. Ted Cruz of Texas spent $1,112 on ads in Michigan and finished second to Trump in the primary with about 24.9 percent of the vote.

Ohio Gov. John Kasich finished third with 8,389 fewer votes than Cruz and got about 24.2 percent of the statewide vote.

Kasich’s campaign and an allied super PAC, New Day for America, spent a combined $942,427 on TV ads, amounting to $2.94 for every vote he received.

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