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Help hometowns, shop small

Small Business Saturday is a national campaign started five years ago by American Express to encourage people across the country to support small and local businesses. Today mayors across the nation implement various events and programs that promote shopping locally.

It is important that this momentum continues throughout the holiday season and year. Online retail sales continue to outpace retail sales overall, and this year will be no exception. Research firm eMarketer suggests that overall U.S. retail sales in November and December could grow 5.7 percent compared to last year, reaching, perhaps, $885 billion.

However, it’s proven that for every dollar spent locally, 66 percent stays in the local economy. That money helps fund police, fire and other city programs. Where you shop has a tremendous impact on where your money goes. When you shop inside your own city you’re actually helping improve the quality of life in your hometown.

The city of Westland is participating in Small Business Saturday, 9-noon, Nov. 28 because of the impact shopping locally has on the city.

Visit the businesses in your community this holiday season and help put money right back into your own city.

Mayor William R. Wild, Westland

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