Letters: Other views on what to call the COVID-19 vaccine and Democrats' spending

The Detroit News

How to sell the COVID vaccine 

As someone who was in sales for 39 years, I have learned that the way you say or sell something makes a huge difference. When I was running a league many years ago, it used to be traditional to have three categories: A, B and C. However, since no one ever signed up for the C league and not many signed up for the B league, I decided to change the names of the leagues to the "A+," "A" and "A-."

Already a subscriber? Sign In

Subscribe to keep reading

Get unlimited digital access for only $1 for 6 months
Subscribe Now