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The folks at Saks Fifth Avenue at Somerset Collection really know how to throw a great party. And that’s exactly what they did on Dec.10, when they celebrated the relaunch of the luxury store’s Contemporary Department. Some 300 invited customers attended the party, enjoying wine, champagne and specialty cocktails from Gypsy Vodka, as well as nice spread of hors d’oeuvres from Signature Bar & Grille, finished with desserts from So Sweet and Bon Bon Bon.

“The Contemporary Department is brighter, aesthetically more pleasing and much easier to navigate for our customers,” explains Maureen Conway, marketing director at Saks, Troy. “We’re very pleased and very excited about the relaunch. So we figured, why not celebrate with a party and a benefit?”

One of the evening’s highlights was an upbeat trend fashion show, with gorgeous models from the Renee Godin Agency displaying many of the new brands featured on the Contemporary floor, including Kooples, ALC and SET. Stylists from several brands came in from New York to work personally with guests, introducing them to the latest trends.

Lots of excitement was created around a guy named Krandel Lee Newton from Chicago. He is billed as the Original Butt Sketch Artist. Yes, on Saks logo paper, he gleefully offered complimentary drawings the backsides of any interested guests. It took him only 21/2 minutes per guest. The results were fun and pleasing, with partygoers lining up for the unusual service during the entire event.

There was also a charity component to this fun evening. A percentage of the evening’s sales will benefit Detroit Garment Group, ORT of Michigan and the Junior League of Birmingham.

Chuck Bennett is the creator of the Social D. See TheSocialD.com.

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