Editor’s Note: Hillary Clinton just isn’t hip
Hillary Clinton needs to woo millennials, but the Democratic presidential nominee is finding this courtship trickier than she expected.
Try as she might, Clinton lacks the cool factor that President Barack Obama exudes so effortlessly. While young people flocked to Obama the past two elections, they aren’t falling in line behind Clinton.
That’s a problem for her. Millennials now make up a third of eligible voters — roughly equal to baby boomers. And Democrats rely much more on those votes, as millennials are an expected voting block.
A recent Quinnipiac poll highlights the challenges for Clinton with millennials. Among voters 18-34, 44 percent are planning to vote for a third-party candidate. Only 31 percent say they’d support Clinton.
It has nothing to do with Clinton’s age, either. The vast majority of millennials loved her primary contender Sen. Bernie Sanders, who is several years her senior. They just don’t like or trust her.
Last Thursday, Clinton tried to boost her image among young people by appearing on Funny or Die’s “Between Two Ferns” with Zach Galifianakis. Obama did the same in 2014 to convince millennials to sign up for Obamacare. Obama played along well with the host’s deadpan and offbeat humor. Clinton, on the other hand, looked pained and uptight the whole time. And the clip was funny, but in a different way perhaps than Clinton intended.
Clinton will never have Obama’s rock star appeal among millennials, and it’s going to take more than video clips to make them vote for her.