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Join The Salvation Army to Provide "More Than" Across Metro Detroit This Red Kettle Season

This story is provided and presented by our sponsor.

By The Salvation Army
Coins and bills dropped into storefront red kettles across metro Detroit account for more than one-third of all holiday campaign donations.

While The Salvation Army is one of the world’s most recognizable and trusted charitable organizations, the nonprofit often hears: “I didn’t know The Salvation Army does that.” Most people identify The Salvation Army with providing food and shelter to those in need, especially when they pass bell ringers and kettles at storefronts during the holiday season. But The Salvation Army is more than just feeding and sheltering people in need. It helps the community’s most vulnerable citizens seek independence through a wide range of initiatives and critical social services.

The Salvation Army is also rescuing those who have become trapped in a life of human trade, not just in metro Detroit, but across the world through anti-human trafficking initiatives. Its dedicated staff and volunteers are providing outdoor and educational opportunities for at-risk youth, who may not otherwise have them, at Echo Grove Camp and Retreat Center in Leonard. Social workers are empowering individuals and families to lift themselves up towards self-sufficiency through the Pathway of Hope initiative.

The Detroit Red Wings’ Danny Dekeyser shares the fundamentals of hockey with children at Echo Grove Camp.

The Salvation Army is more than just feeding and sheltering.

It is reconnecting families through the Harbor Light’s drug and alcohol treatment program. Harbor Light also provides medical respite for those who need extra time to mend. The Salvation Army William Booth Legal Aid Clinic is resolving legal issues affecting low income families, individuals and U.S. military veterans.  The Salvation Army Eastern Michigan Division’s Emergency Disaster Services are assisting first responders and victims of natural and manmade disasters.

The Salvation Army is more than just feeding and sheltering.

It supports incarcerated individuals re-entering society as productive, self-respecting citizens. Its 13 corps community centers across metro Detroit are meeting the needs of people of all ages through worship, education, service and fellowship.

Every day, The Salvation Army is enhancing lives within the city and the suburbs. Every day, the nonprofit is nurturing those who seek its services and educating its supporters, donors, and the public about the vast programs and services it offers.

The Salvation Army’s Emergency Disaster Services canteen trucks respond to fires, natural disasters and emergency situations, providing first responders and victims with food, blankets, clothing and counseling.

The Salvation Army could never do “more than” without the generous support of its donors and volunteers, especially those who man kettles throughout the holidays. This weekend the familiar sound of bells will begin to swell at hundreds of storefronts across metro Detroit through Dec. 31. The coins and bills dropped in each are critical in helping to ensure The Salvation Army can continue to provide a continuum of care to those it serves throughout the coming year.

The annual red kettle campaign begins on the heels of data from the U.S. Census Bureau reporting metro Detroit’s poverty rate is 15 percent. Among communities with more than 65,000 residents, Detroit continues to post some of the nation’s highest poverty rates at 35 percent. The child poverty rate is even higher – more than half of the children who live in Detroit live in poverty. Detroit is not alone. Oakland and Macomb Counties have also experienced spikes in poverty levels since the recession in 2008. According to the Brookings Institute, 16 million poor people across the country reside in the suburbs, outnumbering the poor population in cities by more than three million.

Along with red kettle donations, Detroiters can support the year ‘round work of The Salvation Army this holiday season with a tax deductible contribution by:

  • Visiting 
  • Texting “SALMICH” to 41444 to donate any amount via mobile phone
  • Calling 877-SAL-MICH
  • Sending a check or money order, made payable to The Salvation Army, to:  16130 Northland Dr., Southfield, MI 48075

Online shoppers using can also donate by designating The Salvation Army Eastern Michigan as their charity of choice. The AmazonSmile Foundation will donate 0.5 percent of all eligible AmazonSmile purchases to The Salvation Army.

The Salvation Army continues to look for volunteer bell ringers for storefront locations throughout Wayne, Oakland and Macomb Counties. All opportunities are posted at

The Salvation Army is driven daily by the words of its first female leader, Evangeline Booth, who said, “There is no reward equal to that of doing the most good for the most people in the most need.”

For those joining The Salvation Army in providing “more than” support this holiday season, the reward will be great.

This story is provided and presented by our sponsor The Salvation Army. 

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