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Subaru Winterfest: Seize the Snow Days!

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By Subaru
Subaru WinterFest

Subaru believes in embracing winter adventure because our passion for the outdoors doesn’t hibernate. That’s why we’ve created Subaru WinterFest, a one-of-a-kind mountain destination and lifestyle tour where skiers and snowboarders can come together and share their passion for all things winter.

We know Michigan is a premier winter sport playground and that’s why Subaru WinterFest makes its only Midwestern stop right at Boyne Mountain Resort on February 4th and 5th, 2017. Here, you will connect with great products and product ambassadors to celebrate a collective love of adventure at a dynamic snow-filled winter destination.

Come enjoy live music brought to you by Harman Kardon® while enjoying s’mores and craft OZO coffee. Participate in daily giveaways and test the latest gear from our friends at Nordica, Lib Tech, Thule, Klean Kanteen, and Under Armour. Plus, plan to meet adventurous Subaru owners and learn how you can support Avalanche Rescue Dogs.

Join the excitement and spend quality time with the all-new 2017 Subaru Impreza, the first-ever American-built Impreza model. Learn about Impreza’s new driver assist technology, engaging multimedia features and standard Symmetrical All-Wheel Drive. Discover how the 2017 Impreza is built right here in the Midwest for drivers who make the most of life through adventure.

#SeizeTheSnowDays at Subaru WinterFest’s only Midwestern stop, February 4-5, 2017 at Boyne Mountain Resort.

Subaru WinterFest has come a long way since it kicked off in 1995, and this year, adventure-seekers can meet up in an all-new, custom-designed mini ski lodge, built especially to welcome and warm, right on the slopes.

Grab some swag as a memento of the experience and spend face time with a favorite gear ambassador. Share epic stories with other like-minded snow enthusiasts.

Then stretch out and listen to live music right on the sky deck and smile for a selfie with that 2017 Subaru Impreza. Learn safety tips from National Ski Patrol, engage with experts from Wasatch Backcountry Rescue and discover how avalanche rescue dogs are trained and the critical lifesaving work they do on the slopes.

If you are a Subaru owner, you are king of the mountain at Subaru WinterFest and will enjoy free VIP parking, exclusive giveaways and free lift tickets for the day. Drive up in a Subaru and warm up in the love of Subaru WinterFest.

Call it après, call it hanging out…we’re calling all winter warriors to experience Subaru WinterFest at Boyne Mountain Resort before winter calls it quits! #SeizeTheSnowDays

Members of the editorial and news staff of the USA TODAY Network were not involved in the creation of this content.