Eastern will sell beer for Saturday’s football game

The Detroit News

Eastern Michigan will be returning home to Rynearson Stadium on Saturday after its first nonconference road victory in 27 years, and you can’t blame the Eagles if they wanted to celebrate.

But the one-time promotion for Saturday’s game against Ball State has nothing to do with that.

Eastern will be selling beer at the game, but only at a roped-off area of the patio in front of the Convocation Center overlooking the football field. Sales will being at 1:30, 90 minutes before kickoff, and finish at the end of the third quarter. The limit is two beers per customer for each sale and alcohol cannot be taken outside the roped-off area,

“Athletic programs across the country are looking for alternate revenue streams for their institutions, while enhancing the game-day experience for fans,” Eastern athletic director Heather Lyke said.

Akron, Kent State, Bowling Green and Toledo are the other Mid-American Conference schools that sell alcohol at games.