Lochmann: UM relationships with athletes are 'fleeting'

The Detroit News

Hunter Lochmann, Michigan's chief marketing officer in athletics, was asked Friday during the IMG Intercollegiate Athletics Forum about paying college athletes.

Lochmann, according to the Sports Business Journal, spoke about the tradition of Michigan's Block M.

"The athletes are there for four years," Lochmann said, according to the report. "At Michigan, it's the Block M that has the infinity and power, not Denard Robinson. Those are fleeting, four-year relationships, but it's the block M that's been there for over 150 years."

He also discussed why Michigan does not have in-game sponsorships for football.

"We don't do anything in the stadium," Lochmann said. "Us and Notre Dame are the two cleanest stadiums in college football, so that makes it easier. But, for instance, we had a Cadillac display this year outside of the stadium, two beautiful cars with winged helmets on them, and we were getting some grief from our fans on social media about them.

"We're trying to entertain our fans, so we have a new partner that sponsors a dance contest, so it's about trying to be smart like that. Our fans have told us front and center they don't want sponsors, though."