An Ohio company hopes to cash in on Michigan's misery -- and the satisfaction Ohioans are feeling after Michigan State's stunning victory on Saturday.

Cincy Shirts is selling, for $25, scarlet and gray "OHIO" shirts. The first "O" is replaced by a caricature of the Michigan fan, captured by ESPN cameras, in disbelief after MSU's Jalen Watts-Jackson returned a fumbled punt attempt for the winning TD as time expired.

This is how the shirt is described in the online store at "Just when it couldn't get any better ... the camera crew cut to this!"

Cincy Shirts calls the T-shirt: "The Disappointment Up North."