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An Ohio company hopes to cash in on Michigan's misery -- and the satisfaction Ohioans are feeling after Michigan State's stunning victory on Saturday.

Cincy Shirts is selling, for $25, scarlet and gray "OHIO" shirts. The first "O" is replaced by a caricature of the Michigan fan, captured by ESPN cameras, in disbelief after MSU's Jalen Watts-Jackson returned a fumbled punt attempt for the winning TD as time expired.

This is how the shirt is described in the online store at cincyshirts.com: "Just when it couldn't get any better ... the camera crew cut to this!"

Cincy Shirts calls the T-shirt: "The Disappointment Up North."