Report: Michigan football 3rd, MSU 28th in value

The Detroit News

Michigan’s football team is ranked third nationally with a value of $811.30 million, according to a report Monday in the Wall Street Journal.

Ohio State, the national champion last season, leads the list with a value of nearly a billion at $946.61 million, and Texas is No. 2 at 885.05. The Buckeyes also were first last year.

Michigan State, one of the four College Football Playoff teams in 2015, is 28th in value at $246.56 million.

The Journal cites an annual study by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus. He analyzed the revenues and expenses of each program and made cash-flow adjustments, risk assessments and growth projections, according to the Journal, to calculate what a college team would be worth on the open market.

Central Michigan ranked 70th ($53.93 million), Western Michigan is 100th ($13.01 million) and Eastern Michigan is 112th on the list ($8.57 million).

Rounding out the top five are Notre Dame ($723.59 million) and Alabama ($694.87 million).