Ann Arbor – While Michigan’s athletic department isn’t budgeting for income from another Amazon behind-the-scenes video series on the Michigan football team for the next fiscal year, it could still happen.
Michigan coach Jim Harbaugh has said he is not ruling out the possibility of another project like the “All or Nothing” series that debuted this spring on Amazon.
“There’s nothing to report at this point,” athletic director Warde Manuel said Thursday after presenting the athletic department budget to the university Regents. “There’s been no discussions. We haven’t been approached about doing it again. We haven’t reached out about doing it again. They’re evaluating everything, so we’ll see.”
Michigan earned $2.25 million from the project.
Manuel, who, like Harbaugh, has not watched the series, said he has not spoken to Harbaugh about doing another series with Amazon.
There were members of the Amazon crew doing some filming in Paris during the Wolverines’ spring trip. A much larger group was in Rome the previous year. Manuel said not to read anything into that.
“Last year they were in Italy before we had the agreement,” Manuel said. “That doesn’t signal anything.”
Harbaugh said he didn’t watch the series in part because he didn’t want to relive the losses from an 8-5 season. Manuel also said that while his wife watched the entire series, there was “something about living it and not having to watch it” that led to his decision not to take it in.
“My wife watched the whole series. She loved it,” he said. “The reaction I’ve heard from our fanbase is that people really enjoyed the inside look at the program, the coaches, the student-athletes, what it takes on a daily basis to be a student-athlete in this particular sport, football. But it’s a reflection of what many of our student-athletes deal with throughout the year.
“So I think that piece of it was very positive. I haven’t really heard any negative comments about the series. It was well done. Every comment I’ve had says people really enjoyed it was well done by the production company. The student-athletes comported themselves in a manner by which people were proud that they were representing our program. The coaches did, as well. So those kind of things are all what you want to hear regardless of record. Obviously, you want to win more games, you want to win them all, but regardless, you want people to say that about your program.”