DGC seeking trademarks ahead of PGA Tour stop
Detroit Golf Club is ready to cash in on the news that the PGA Tour is coming to town.
The storied golf club, founded in 1899, has filed two requests with the United States Patent and Trademark Office — one for "Detroit Golf Club" and another for "Detroit Country Club 1899," as it prepares to start manufacturing souvenirs.
The club's name is expected to be stamped on a plethora of items — like golf balls, tees, shirts, hats, sweaters, jackets flags and pennants — ahead of the PGA Tour's inaugural tournament in the city of Detroit.
The first Rocket Mortgage Classic will be June 27-30, 2019. It's the first year in a four-year contract between the PGA Tour and Quicken Loans.
Detroit Golf Club was the only club seriously considered to host the tournament, given Quicken Loans owner, Dan Gilbert, wanted the tournament in the city limits, and the private, 36-hole club — located between Woodward and Livernois avenues, and south of Seven Mile on the north side — is the only one that meets the PGA Tour's standards.
The club's membership voted overwhelmingly to pursue landing a PGA Tour event, in the hopes the exposure will attract and more members and lead to improvements in the surrounding neighborhoods, as PGA Tour tournaments have accomplished in other cities across the country.
The course, expected to use the North 18 for the PGA Tour tournament with the exception of one hole, also is expected to see improvements, including new tee boxes.
The tournament will be the fifth annual major professional stop in Michigan, to go with LPGA Tour events in Grand Rapids, Ann Arbor and Midland, and a Champions Tour tournament in Grand Blanc.
The Detroit tournament takes the place of The National, sponsored by Quicken Loans the last five years, and held in Washington, D.C., and surrounding communities.
Detroit Golf Club filed the request with the Patent and Trademark Office on July 12, including a request for the club's lion insignia.