Nine former Buick Open champions will tee it up at the second annual Ally Challenge this week in Grand Blanc.
And there'll be quite the familiar feeling at the par-3 17th, which is unofficially the PGA Tour's first party hole.
Tournament organizers announced Tuesday that every time a player in the Champions Tour field makes a birdie at No. 17, that will trigger a 17-minute window when select domestic beers will be just $2.
That should spice things up on a hole where fans were well-known for their raucous behavior during the Buick Open's long run at Warwick Hills Golf & Country Club.
Among the former Buick Open champions in the field: Woody Austin, Fred Couples, Dan Forsman, Billy Mayfair, Rocco Mediate, Larry Mize, Tom Pernice Jr., Kenny Perry and Vijay Singh.
There also are 18 PGA Tour major-champion winners competing, including Mark Brooks, Angel Cabrera, Mark Calcavecchia, Darren Clarke, Couples, Retief Goosen, Lee Janzen, Steve Jones, Tom Kite, Bernhard Langer, Tom Lehman, Sandy Lyle, Mize, Mark O'Meara, Corey Pavin, Singh, Jeff Sluman and David Toms.
The tournament runs Friday through Sunday.
Tickets are available at www.theallychallenge.com, and run $20 on Thursday, a practice day for the golfers, and $35 on both Friday and Sunday. Saturday tickets are $50, because of a celebrity charity scramble featuring legendary Jack Nicklaus, former Red Wings captain Henrik Zetterberg, Kid Rock and musician Dierks Bentley.
Bentley also will perform a concert on the course grounds Saturday night.
Where: Warwick Hills Golf & Country Club, Grand Blanc (7,127 yards, par 72)
Purse: $2 million (winner: $300,000)
TV: Friday-Sunday, 6-8 p.m., Golf Channel
Defending champion: Paul Broadhurst
(Note: Tee times will be announced Thursday)
Tommy Armour III
Gibby Gilbert III
Miguel Angel Jimenez
Tom Pernice Jr.
Wes Short Jr.