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Well, that certainly caught everybody's attention.

Gatorade on Thursday unveiled a 90-second commercial that absolutely lit up the Internet. It features Yankees shortstop Derek Jeter walking through the streets of New York, with Frank Sinatra's "My Way" providing the backdrop.

The video is shot in black-and-white, which gives it a nice touch.

Jeter, if you somehow haven't heard, is retiring at the end of the month.

You can check out the video above — you won't be disappointed — or click here.