Tigers reconfigure lower-box seats to increase revenue
Detroit — The Tigers' starting ticket prices for single-game seats will see no increase from 2014 to 2015.
The Tigers, however, have reconfigured one of the premium sections at Comerica Park to generate additional revenue.
The Tigers have taken the first 10 rows of the traditional infield box section, which wraps around from first base to third base, and renamed it "lower infield box." Those ticket prices, while not yet announced for single-game pricing, will start somewhere between what it costs for on-deck circle and what's left of the infield box.
The new section will include 2,700 seats, and will be the fourth-highest for Tigers' ticket prices, behind suites, on-deck circle and the Tiger Den.
"We studied industry pricing with regards to similar locations, not only in Major League Baseball, but also in other professional sports, and there is tremendous value of this particular location at Comerica Park that certainly adds to the fans overall gameday experience," Duane McLean, Tigers executive vice president of business operations said in a statement to The Detroit News "The adjustments in pricing reflect the value and the demand for those seats."
For single-game tickets, Tiger Den seats start at a peak of $90 and old infield box $70, so the new "lower infield box" could start around $80, though that's not an official number.
A full-season ticket for "lower infield box" will run fans $4,158, compared to $3,915 for what's left of the old infield box. Three other sections of Comerica Park will see a ticket increase, averaging about $3, for season-ticket holders: on-deck circle, Tiger Den and right-field balcony.
While there's a slight increase on some season-ticket prices, there will be none for single-game prices — but that's because of dynamic pricing, which the Tigers installed for 2014, allowing the market to shift daily ticket prices slightly down or, usually, way up based on supply and demand.
Dynamic pricing frustrated fans, many of whom found themselves priced out of premium games, but it proved successful for the Tigers' bottom line. While the Tigers drew under 3 million for the first time since 2011 — they finished 2014 at 2,917,209 — they are believed to have more than made up the cash difference thanks to dynamic pricing.
The 2014 revenues, despite just one home playoff game, are allowing the Tigers to keep their payroll among the highest in Major League Baseball, in the $170-million range. And while Mike Ilitch and Co. didn't feel comfortable with the money Max Scherzer was seeking — and eventually received from the Nationals — Detroit still was able to keep Victor Martinez on a four-year, $68-million contract.
The Tigers continue to sell full and partial season-ticket plans. Single-game tickets go on sale March 7 at Comerica Park.
Here are the starting prices for single-game seats, before dynamic pricing kicks in:
On-deck circle: $95 premium game/87 regular game/78 value game
Tiger Den: $90/82/73
Lower infield box: New section; prices not available
Infield box: $70/62/53
Outfield box: $55/49/40
Baseline box: $46/40/31
Right-field grandstand: $39/33/24
Kaline's Corner: $26/20/18
Club seats: $44/38/34
Infield box: $38/32/27
Left-field box: $38/32/27
Right-field box: $38/32/27
Pepsi Porch: $57/43/30
Baseline box: $33/27/22
Standing room: $19/17/15
Jungle bleachers: $17/12/9