Pistons’ retooled ‘dope’ logo splashes old with new
The Detroit Pistons will be goin’ to work with a new logo next season.
In an homage to their heyday with the “Bad Boys” teams of the late 1980s, the team unveiled an updated primary logo on Tuesday afternoon at an impromptu ceremony downtown at Campus Martius.
The new design features the familiar red, white and blue color scheme, with an updated “Detroit Pistons” font over a redesigned basketball graphic, similar to the Bad Boys era of back-to-back championships. It will debut officially tonight at the NBA draft lottery.
"We’ve been working on this for six months and it’s a product of work we did in-house with our creative team in conjunction with Nike and the NBA,” said Charlie Metzger, executive vice president and chief marketing and communications officer for the Pistons. “It’s been a long time coming, but we’re excited about the logo itself and the move downtown and everything that’s happening with our organization. It’s a new chapter.”
The changes amount to a few tweaks to what was the existing logo, with a hat tip to the Bad Boys era. It’s the first major design change since the horse-based Pistons logo, which debuted in 1996-97. The changes were long rumored to be in the making and have appeared on some merchandise in recent weeks and months.
The new look already is a hit with Pistons center Andre Drummond, who was at the event and addressed fans, who gathered quickly for the unannounced unveiling.
“It’s a little bit of our new and a little bit of the city’s old,” Drummond said. “It’s got a little bit of an old-school and new school feel to it.
“It’s a dope logo, so I’m really excited to see what it looks like on the floor and on our jerseys.
The updated design comes as the Pistons prepare to move to downtown Detroit in their first season at Little Caesars Arena, playing along with the Red Wings in the new facility.
But there’s an unmistakable link to the Bad Boys era, which isn’t by coincidence.
“There’s no question. We always want to honor that championship history — we’ll never forget that — but it’s also about our new chapter now,” Metzger said. “We’re going to combine the best of both where we’ve been and where we’re going. This is the first step of many we’ll be seeing as we get set to move downtown.”
Metzger hinted that with the NBA’s new partnership with Nike, there could be other new looks to go along with their merchandise.
Merchandise featuring the new look is available at PistonsLR.com.