New billboards carry clear message about Suh
The Lions fans who sponsored the "$UH?" billboards around Metro Detroit last week apparently weren't pleased with Ndamukong Suh's decision to join the Miami Dolphins.
"The same group of anonymous Lions fans — following his decision to sign with the Dolphins — are sponsoring some new billboards around Grand Rapids, Flint and Detroit," said Carly Zipp, a spokeswoman for Outfront Media.
The new billboards have a clearer message — "$CRUHED."
Lions fans, both the ones paying for the billboards and others, are frustrated this week after seeing the team's best defensive player of this generation spurn Detroit for a higher offer in Miami. Many of them feel screwed, as the billboards indicate.
Outfront Media has several digital billboards around Michigan and offices in Detroit, Flint and Grand Rapids.
Suh is heading to Miami for a contract with $60 million guaranteed and worth up to $114 million over six years. The Lions offered him a six-year deal worth about $102 million with $58 million guaranteed, according to a league source.
The new billboards will be up for about a week around Michigan, including seven locations in Metro Detroit, and started popping up on Monday. The old "$UH?" billboards were displayed for about a week.