Lions' Wood to fans: 'Continue pushing us to be better'

Justin Rogers
The Detroit News
Lions president Rod Wood and former Detroit Lions linebacker Chris Spielman chat on the side of the field during practice.

In a letter sent to Detroit Lions fans Wednesday, team president Rod Wood outlined some of the organizational changes since he joined the front office last November. He also requested continued feedback as the franchise seeks to upgrade its fan experience.

The letter highlighted the team's upgraded practice facility, which includes a new weight room and staff dietitian, the addition of cheerleaders and some changes at Ford Field that fans will see this upcoming season.

"We recently announced other positive changes including the installation of Honolulu Blue FieldTurf in the end zones and the opening of our new team retail store, The Stadium Collection," Wood said in the letter. "In the coming weeks you’ll hear more about an all-new Pride Plaza pregame tailgate space and new food and beverage offerings."

Additionally, the team has added metal detectors at Ford Field's entrances in an effort to increase safety. There are also efforts being made to improve pre- and post-game traffic issues.

These changes come after the Lions raised ticket prices an average of 7.8 percent for the 2016 season. Even with the increase, the team's average ticket cost ranks 24th in the NFL.

Wood previously stated ticket prices are likely to continue to rise as the team aims to be more consistently competitive.

"I would like to get to the point where we're at least average, because unless we're average, we're going to be struggling to compete nationally with other teams that have more resources from investing in things that help the football team," Wood said during a March meeting with season-ticket holders.

Wood has been receptive to feedback as Lions president and asks that fans continue to hold him and the organization accountable.

"Please continue pushing us to be better," Wood said in the letter. "We are grateful for your ongoing feedback, loyalty and support."