Corporate suites at new Wings arena quickly sell out

Ted Kulfan
The Detroit News
A  concept rendering of the new Red Wings arena. The ice will be well below street level in order to lessen the profile of the massive structure.

Detroit — All 52 corporate suites and the vast majority of 22 mini-suites have been sold at the new Detroit Red Wings arena set to open in 2017.

Tom Wilson, president and chief executive officer of Olympia Entertainment, made the announcement Thursday at The AdCraft Club of Detroit meeting at Joe Louis Arena.

The corporate suites (which can seat up to 40 people) lease at about $300,000 per year — at a length of seven to 10 years — while the mini suites, which house up to eight people, lease for about $100,000.

The sightlines at the 20,000 seat, yet unnamed arena, scheduled to open for the beginning of the 2017 season, are expected to be the best in North America.

“People are genuinely excited,” Wilson said. “The suites sold out in 40 days. The buzz is amazing. People see what is happening there, they want to be part of it.”

One of the advantages of the new Red Wings arena, said Wilson, is the best of new arenas from across North America have been brought together in one facility.

“It’s going to be the best building in America, by far,” Wilson said.

Olympia is also developing a navigational app for fans attending events at the arena, Wilson said.

The app will get people to and from the arena with minimial traffic congestion.

The most efficient routes, Wilson said, will be tailored to that day’s events around the arena.

“It’ll get you there, and after the event is over, do the reverse,” Wilson said. “It’s something we’re still working on, and it’ll tell you everything about the arena and what is going on downtown.”

Wilson said investors from both coasts, and as far as China, have shown interest in developing the district around the arena.

Plans call for residential, retail, office, food and public green space in the 50-block entertainment district, with total investment nearing $750 million.