Red Wings erase 'Hockeytown' from center ice logo

Ted Kulfan
The Detroit News

Detroit — Hockeytown no more?

It seems like it, as photos on social media have surfaced showing a larger, cleaner Red Wings’ winged wheel at center ice — but no “Hockeytown” through the middle of the ice, as has been the case for two decades.

Calls and text messages to representatives of the Red Wings were not returned.

"At center ice, we will debut a fresh, new look: the Winged Wheel, one of the most iconic logos in professional sports, will be prominently featured," the club said in a prepared statement. "Also, in the coming days, several new initiatives that celebrate the fans and passion of Hockeytown are scheduled to be announced."

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The Red Wings organization copyrighted “Hockeytown” in the 1990s as the team began a stretch of winning four Stanley Cups and made the playoffs for 25 consecutive seasons.