Red Wings unveil ticket initiatives, 'refreshed' Hockeytown logo

Ted Kulfan
The Detroit News

Detroit — The Red Wings introduced several new ticket initiatives Wednesday for the upcoming regular season, along with unveiling a "refreshed" Hockeytown logo.

The new Hockeytown logo is inspired by the Red Wings’ jersey.

The Detroit Red Wings unveiled a "refreshed" Hockeytown logo on Wednesday.

“What defines Hockeytown is the shared sense of undying passion our fans have for our game, our team, and our city,” said Chris Granger, group president, Sports & Entertainment, Ilitch Holdings, Inc. “We’re excited to introduce several new programs for the upcoming season that will amplify the game-day experience at Little Caesars Arena and appeal to the Hockeytown community.”

Among the changes this season:

■ On sale, beginning Sept. 17, there will be at least 100 tickets every home game that cost $20, along with reduced-price Hockeytown Value Packs starting at $69 (including a pair of tickets and $20 concessions credit);

■ discounted concessions and merchandise pricing at home games;

■ pregame entertainment in the street-level Via concourse for select home games.

■  Fans who download The District Detroit App will have a chance to win exclusive behind-the-scenes tours of Little Caesars Arena.

■  There will be LCA Hockeytown open houses in which fans will have the opportunity to skate on the same ice as Wings’ players.

The Red Wings’ first exhibition game is Sept. 19 against Pittsburgh, and the regular season opens Oct. 4 against Columbus. Both games are at Little Caesars Arena.