Detroit — Dylan Larkin made a whole lot of new fans this week.
Or, more accurately, Dylan Larkin's butt did.
Larkin, the Detroit Red Wings' star forward, went viral on social media this week with a minute-long spot for Ann Arbor-based Liberty & State Clothing Co., bragging how the company's form-fitting pants work for his thick rear end.
"My name is Dylan Larkin and I have a hockey butt," Larkin says, opening the spot.
He goes on to say of hockey players, "We have relatively small waists, and big quads, and big thighs, and a big butt.
"I can't really find an off-the-rack pant to fit me.
"Every time I bend down, I feel like I'm going to bust through the seams."
Judging by the Internet's bananas reaction to the advertisement — mostly from the girls and gays of all ages and locales — that'd be just fine, too.
Here's a selection of some of the better reactions to the Larkin spot.
Larkin's commercial pitches State & Liberty's line of stretch dress pants. The Ann Arbor company is known more for its dress shirts, and has outfitted many of Detroit's professional Detroit since it was founded in 2015.
State & Liberty's headquarters are in Ann Arbor, but also has locations in New York, Washington D.C., Boston, Philadelphia, Chicago and Toronto, with a new store scheduled to open in Miami.
It sells its business model as: "Dress clothes made for athletes."
And it found a happy customer in Larkin — whose Red Wings open the season Saturday at Nashville, then play at home Sunday against Dallas.
Before Sunday's game, Larkin, 23, will presumably show off the pants as the Red Wings walk the ceremonial red carpet outside Little Caesars Arena.
You can check out the spot here: