Apple Inc. will unveil the next generation of iPad tablets around mid-October, a person with knowledge of the plans said, as the company bolsters its product lineup ahead of the holiday shopping season.

Chief Executive Officer Tim Cook is working to shake up the iPad line as sales of the tablets, Apple’s second-biggest product by revenue, have declined for two straight quarters. The company hasn’t introduced a new iPad since last October, and consumers have instead been shifting to smartphones with bigger screens.

The Cupertino, California-based company begins selling its new, larger-screen iPhone 6 and 6 Plus in stores in the U.S. later this week. The phones were unveiled last week along with a smartwatch and new mobile-payment system as Cook seeks to build out the company’s key products and move into new categories.

Teresa Brewer, an Apple spokeswoman, didn’t immediately respond to a request for comment.

Apple’s suppliers recently started manufacturing an updated 9.7-inch screen iPad, and were also set to enter production of a new version of the iPad mini, people familiar with the plans said last month. Suppliers are also preparing to manufacture Apple’s largest-ever iPad, with a 12.9-inch screen, with production slated to begin by the first quarter of next year, people with knowledge of the matter have said.

Technology blog Daily Dot reported earlier today that the company was expected to unveil two new iPads next month.

With assistance from Ian King and Adam Satariano in San Francisco and Tim Culpan in Taipei.

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